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Ode the Label was born from the profound bond between its founders, Oindrila and Arka, partners in both work and life. Their journey is a celebration of the rich artistry of Indian craftsmanship and their shared love for storytelling through design. It all began at the National Institute of Fashion Technology (NIFT) in Kolkata, where Oindrila immersed herself in the world of fashion, while Arka delved into the nuances of communication design.
With Ode the Label, they embark on a mission that transcends mere clothing; it is about weaving a narrative that preserves culture, tells timeless stories, and forges connections between the past and present. Each stitch and weave of traditional textiles carries not only beauty but also history and emotion, echoing the whispers of artisans who came before us. As Oindrila breathes life into the styles, Arka crafts the visual tales of the brand, harmoniously merging heritage with contemporary flair. Every piece is a labor of love, meticulously woven with care and intention, inviting you to wear a story rich with tradition and passion.
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